Editorial Note: The following content does not reflect the views or opinions of BeInCrypto. It is provided for informational purposes only and should not be interpreted as financial advice. Please conduct your own research before making any investment decisions.
Al Abraaj Restaurants Group, a Bahrain-listed company, has partnered with EazyPay to enable Bitcoin payments across all its locations in the Kingdom. With this move, Al Abraaj becomes one of the first restaurant groups in the Middle East to fully embrace Bitcoin as a payment method for everyday dining.
As part of its broader Bitcoin strategy, the Group has added 2 more BTC to its corporate treasury for approximately $208,200—bringing its total holdings to 7 BTC at an average acquisition price of ~$97,743. The company has also launched a dedicated Bitcoin treasury portal at www.abraajbitcoin.com, offering real-time treasury updates, educational resources, and access to global brokerages.
The strategy was explored in depth at the event held at the company’s award winning Italian restaurant, San Carlo Cicchetti in Al Aali Mall. The event was billed as the official announcement of the group’s adoption of Bitcoin as part of its corporate treasury, making it the first publicly listed company in the Middle East to take such a step. This was made possible through a strategic partnership with NYC-based alternative asset management firm 10X Capital.
Drawing inspiration from leaders like MicroStrategy, Nakamoto and Metaplanet, Al Abraaj is now charting its path towards a Bitcoin‑centric treasury approach.
Abdulla Isa, CEO of the group’s Bitcoin Treasury Strategy, delivered a detailed presentation outlining the initiative launched in May with the purchase of 5 Bitcoin. The group has since added 2 more bitcoin to the treasury, bringing its total holdings to 7 Bitcoin.
He explained that Bitcoin is now a reserve asset on the company’s balance sheet, as part of a broader plan to increase future investments in Bitcoin and raise the “Bitcoin per Share” (BTC/Share) metric.
He also highlighted that Al Abraaj shares are available for purchase through licensed platforms such as Al Ramz, SICO, Mubasher, and others, offering investors across Bahrain, the GCC, and beyond the opportunity to participate.
In addition, the group has announced a partnership agreement with EazyPay, under which Bitcoin payments will be accepted across all Al Abraaj restaurants group’s branches in Bahrain. Customers will be able to pay by scanning a QR code at the point of sale, using a Bitcoin wallet integrated with the EazyPay app for a seamless payment process.
Naif Al Alawi, CEO of EazyPay, stated:
“We are thrilled about this pioneering collaboration with Al Abraaj Restaurants Group. We’ve built the infrastructure to allow customers to use Bitcoin as a smooth and secure payment method, as part of our broader vision to support digital asset payment solutions. This step places Bahrain at the forefront of digital financial transformation in the retail and hospitality sectors.”
For his part, Abdulla Isa, CEO of the Bitcoin Treasury Strategy at Al Abraaj Restaurants Group, commented:
“We’re not just adopting Bitcoin as a financial asset , we are integrating it into our daily operations. Accepting Bitcoin payments is a natural continuation of our financial transformation and strategic innovation. Our continued Bitcoin purchases reflect our long-term confidence in this asset and enhance the resilience of our treasury.”
As part of this strategic rollout, Al Abraaj Restaurants Group is also proud to announce the launch of its official Bitcoin treasury website: www.abraajbitcoin.com. The platform serves as a central hub for detailed information about the company’s Bitcoin Treasury Strategy, updates on BTC holdings, and educational resources. It also provides guidance on how to invest in ABRAAJ shares, featuring access points to both local and international brokerage platforms, making it easier than ever for investors around the world to participate in this pioneering movement.
About Al Abraaj Restaurants Group B.S.C.
Al Abraaj Restaurants Group B.S.C. is a 38‑year‑old, profitable hospitality firm listed on the Bahrain Bourse under the ticker ABRAAJ. As a pioneer in Bahrain’s dining scene, the group operates over 40 outlets across 15 brands ranging from its flagship Al Abraaj Restaurant to brands like Nu Asia, Bindaira, Lumee and YaSalam. The company is dedicated to delivering value to its shareholders through strategic investments and innovative financial solutions.
Disclaimer
This article contains a press release provided by an external source and may not necessarily reflect the views or opinions of BeInCrypto. In compliance with the Trust Project guidelines, BeInCrypto remains committed to transparent and unbiased reporting. Readers are advised to verify information independently and consult with a professional before making decisions based on this press release content. Please note that our Terms and Conditions, Privacy Policy, and Disclaimers have been updated.
