Last season, Michael Khekoian walked into a room full of crypto millionaires with a browser extension that 17,000 people used to protect their digital wallets. Eighteen months later, the makers of MetaMask bought his company and integrated his technology into their platform used by 30 million people worldwide.
HELLO Labs announces the return of Killer Whales Season 2, featuring the largest funding commitment in blockchain reality television history and a strategic focus on next-generation applications reshaping finance, infrastructure and enterprise technology.
Building on the phenomenal success of Season 1, which transformed startups like Ape Water and Wallet Guard into industry leaders, Season 2 raises the stakes with $1.5 million in prizes. The show premieres on X and YouTube on September 24, 2025 followed by launch on Apple TV, Amazon Prime, TUBI, and Google Play, reaching 600+ million viewers across 65 countries.
The ThreadGuy Hosts with Three New ‘Killer Whales’
Season 2 is hosted by The ThreadGuy and welcomes three dynamic new “Killer Whales” to the judging panel, each bringing fresh expertise and industry connections:
Jonathan Isaac, former CMO of CoinMarketCap, contributes deep expertise in scaling crypto platforms for mainstream institutional adoption, with particular focus on regulatory-compliant market infrastructure and real-world asset tokenization.
George Tung (CryptosRus), commanding over 1 million YouTube followers, provides real-time market intelligence and comprehensive knowledge of Layer 1 ecosystems, DePIN projects, and cross-chain interoperability solutions.
Mika Lallouz, entrepreneur and thought leader in decentralized finance, offers specialized insights into sustainable DeFi protocols, AI-powered trading systems, and viral marketing strategies within compliant regulatory frameworks.
These new whales join returning industry titans Anthony Scaramucci, AltCoinDaily, Mario Nawfal, Ran Neuner, Gracy Chen, Yevheniia Broshevan, and CryptoWendyO, creating the most powerful judging panel in Web3 entertainment.
The VIP Room comes alive in Killer Whales Season 2 🐳Supporters, celebrities, and surprise guests like Jason Derulo gathered to back their favorite projects, make new connections, and celebrate Web3’s rising stars. With a $1.5M prize pool on the line and global reach across 65… pic.twitter.com/tQdwatVTLY— CoinMarketCap (@CoinMarketCap) September 11, 2025
Season 2 Raises the Stakes to $1.5 Million
Season 2 features the largest prize pool in blockchain reality television, but the real value extends far beyond direct funding:
$1.5 million in prize packages from CoinMarketCap, Hacken and HELLO Incubator
Strategic industry partnerships including CoinMarketCap, AltCoin Daily, Hacken, Bitget, GALAXIS, ICP, SUPRA, Casper, UNCX Network, Lunar Strategy, BeInCrypto , and DEXCHECK AI.
Year-long HELLO Incubator partnerships, including media production, regulatory guidance, and direct access to institutional investment networks
Global distribution reaching 600+ million viewers across 65 countries via Apple TV, Amazon Prime, TUBI, and Google Play
Behind-the-Scenes and Whales Insights
“With Killer Whales, we present Web3’s culture, innovation, and business potential to a global audience at the scale and quality of a Hollywood production. With a reach of 600 million plus subscribers on APPLE TV and Amazon Prime, Season 2 takes everything we learned and amplifies it – bigger stakes, bolder projects, and better outcomes for everyone involved.”
– Sander Görtjes, Co-Founder & CEO of HELLO Labs
“As someone who’s spent decades in entertainment, I can tell that real magic happens when great storytelling meets genuine opportunity. With Killer Whales we have created a new entertainment category with a genuine impact. Season 2 proves that vision was just the beginning. Creating a bridge between the mainstream TV and Crypto worlds.”
– Paul Caslin, Executive Producer & Creative Director of Killer Whales
“Killer Whales Season 2 builds on the success of the first season, featuring more entrepreneurs pitching bolder crypto ventures in a high-energy competition. Excited to see what new opportunities this season brings. This is a must see TV.”
Aaron Arnold, Altcoin Daily
Global Distribution Meets Institutional Credibility
Unlike traditional reality shows, Killer Whales focuses on actual business outcomes rather than entertainment drama. The show’s unique format combines high-stakes competition with educational content, making complex blockchain concepts accessible to mainstream audiences while providing serious business opportunities for contestants.
With distribution across major streaming platforms and exclusive partnerships with industry leaders, Season 2 positions itself as the definitive platform for Web3 startups seeking global recognition, substantial funding, and strategic partnerships that can accelerate their path to market leadership.
Mark your calendars: Killer Whales Season 2 premieres on X and YouTube on September 24th 2025, followed by launch on Apple TV, Amazon Prime, TUBI, and Google Play.
More details:
About Killer Whales:
Killer Whales is Web3’s first business reality TV show, produced by HELLO Labs, CoinMarketCap, and AltCoinDaily, featuring celebrity judges and top blockchain innovators. Streaming on Apple TV and Amazon Prime, it reaches 600M+ viewers in 65 countries, offering $1.5M in prizes, investor connections, and global exposure.
About HELLO Labs:
HELLO Labs, founded by Hollywood producers and Grammy-nominated directors, is a leading Web3 entertainment and DeFi company. It merges mainstream media with blockchain through shows like Killer Whales and supports startups via its HELLO token and HELLO Protocol ecosystem. Co-founded by Paul Caslin (Grammy-nominated director) and Sander Gortjes (Web3 visionary CEO), it bridges Web2 and Web3 with high-quality entertainment.
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