Thumzup Media Corporation’s board has approved a major expansion of its cryptocurrency strategy. The company will now accumulate Ethereum (ETH), Ripple (XRP), Solana (SOL), Dogecoin (DOGE), and Litecoin (LTC).
Thumzup Media Diversifies Crypto Portfolio to Bolster AdTech Growth
According to the press release, this decision comes as Thumzup Media continues to grow its presence in the digital asset space. It had previously focused only on Bitcoin, which made up most of its crypto holdings.
Thumzup Media stated that it currently owns over $2.1 million in Bitcoin. With the new decision, Thumzup now plans to diversify into other leading cryptocurrencies. The move was described as a way to increase flexibility while scaling its advertising platform.
According to CEO Robert Steele, digital asset diversification is part of Thumzup Media’s broader innovation strategy. Thumzup’s goal is to support its growing AdTech business through treasury assets.
The company believes that crypto offers long-term value, especially as it targets a tech-savvy customer base. Thumzup Media’s platform allows users to get paid for promoting products on social media.
These users are paid in cash through PayPal and other digital systems. The decision to add ETH, XRP, SOL, DOGE, and LTC to Thumzup Media’s portfolio follows a major investment by Donald Trump Jr.
Trump Jr.’s $4M Bet on Thumzup Fuels Family’s Crypto Push
According to a Bloomberg report, Trump Jr. bought 350,000 shares in Thumzup Media. At the time of the purchase, the shares were worth over $4 million.
Those familiar with the matter stated that the move was advised by his investment team. The investment came shortly after the firm raised $6 million through a private stock placement.
The funds are expected to help support the company’s new crypto purchases. Trump Jr.’s involvement marks another step in the Trump family’s growing interest in digital assets.
Thumzup Media’s stock had a volatile run, rising 75% in four days before falling 17%. Thumzup Media reported a $2.2 million loss in the first quarter, with minimal revenue.
Despite that, Thumzup continues to pursue its digital asset-first approach. The Trump family has shown increasing support for crypto over the past year.
ReserveOne Follows Thumzup’s Lead With Ethereum and Solana Treasury Strategy
Other businesses linked to the family have also made large crypto-related investments. President Donald Trump has called for the United States to lead in crypto innovation. Hence, Thumzup Media’s expansion into multiple digital coins reflects that vision.
Like Thumzup, ReserveOne is another company looking to launch a diversified cryptocurrency treasury, that includes Ethereum, and Solana.
Paul
Paul Adedoyin is a crypto journalist with 4+ years experience who provides timely news, in-depth research, and insightful content to inform and empower his audience. His works have been featured on sites such as CryptoMode, CryptoNewsFlash among others.
He holds a degree in Geophysics from OAU, Nigeria. When he’s not writing, he loves watching soccer and reading educative journals.
He can be reached via [email protected]
Why trust CoinGape: CoinGape has covered the cryptocurrency industry since 2017, aiming to provide informative insights to our readers. Our journalists and analysts bring years of experience in market analysis and blockchain technology to ensure factual accuracy and balanced reporting. By following our Editorial Policy, our writers verify every source, fact-check each story, rely on reputable sources, and attribute quotes and media correctly. We also follow a rigorous Review Methodology when evaluating exchanges and tools. From emerging blockchain projects and coin launches to industry events and technical developments, we cover all facets of the digital asset space with unwavering commitment to timely, relevant information.
Investment disclaimer: The content reflects the author’s personal views and current market conditions. Please conduct your own research before investing in cryptocurrencies, as neither the author nor the publication is responsible for any financial losses.
Ad Disclosure: This site may feature sponsored content and affiliate links. All advertisements are clearly labeled, and ad partners have no influence over our editorial content.
